You search yourself and you're nowhere
Type your trade and your suburb into Google and you don't appear — while a competitor with half your experience sits at the top, because their website tells Google what they do and yours doesn't.
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Digital marketing & SEO
Show up where customers actually look.
A good website nobody finds is a brochure in a drawer. We get your business showing up on Google search and Maps for the things people really type — and tell you, in plain English, what's working and what we're doing next.
Sound familiar?
Signs Google doesn't know you exist
None of these mean your work isn't good. They mean nobody's job has been telling Google what you do and where you do it.
No pin on the map
Your Google Business Profile is unclaimed, half-filled, or shows the wrong hours. That map box under the search bar is where "near me" calls come from — and you're not in it.
You paid for SEO and got a PDF
An agency sent monthly reports full of graphs nobody could explain, the invoices kept coming, and the phone didn't ring any more than before.
Word of mouth isn't what it was
Referrals still come, but the next customer searches first and asks around second. If they can't find you in that first search, the referral never happens.
What's included
What "found on Google" actually takes
No tricks and no jargon. The steady, unglamorous work of making your business easy for Google — and for customers — to understand.
Pages tuned for real searches
We work out what your customers actually type — "emergency plumber Newcastle", not "plumbing solutions" — and build or rework the pages on your site to answer those exact questions.
Google Business Profile, kept sharp
Claimed, verified, the right categories, correct hours, current photos, regular posts, and every review answered. The map box is where local enquiries come from, so it gets looked after every month.
Technical foundations
Fast loading, mobile-friendly, secure, and marked up so Google understands who you are and what you offer. Sitemap submitted, broken links fixed, and Search Console watched for problems.
Listings that all agree
Your name, phone, address and hours identical across Google, Yellow Pages, True Local, Localsearch and the rest — the consistency that makes Google confident you're real and established.
Content that answers questions
Short, useful articles for the questions customers ask before they call — written in your voice, not marketing-speak. The kind of pages that quietly bring in enquiries for years.
Plain-English reporting
One page each month: what people searched, where you showed up, how many called or emailed, and what we're doing next. No dashboard you'll never open.
How it works
From invisible to found
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01
Look
We check how you show up today — search results for the queries that matter, your Google Business Profile, your website's technical health, and what competitors are doing right. You get a plain-English summary. Free, no obligation.
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02
Fix the foundations
Profile claimed and completed, technical problems fixed, key pages rewritten around real searches, listings cleaned up so they all agree. The things that hold you back get sorted first.
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03
Keep building
Each month: new content, profile posts, reviews requested and answered, rankings watched, report delivered. A fixed monthly amount quoted up front, no lock-in — and everything we build belongs to you.
Why an IT business does SEO
Web, hosting and search.
One roof, one number.
Most SEO problems turn out to be website problems — slow pages, broken forms, a redirect that quietly drops half your traffic. When the person doing your search work also runs your site and its hosting, those get fixed the same day instead of bounced between three vendors.
- No finger-pointingWeb, hosting and SEO from one person who can actually change the code.
- Nothing you can't checkEvery report shows real searches and real enquiries — never invented numbers.
- Plain EnglishYou'll always know what we changed, why, and what it did.
- No lock-inMonth to month. Stay because the phone rings, not because a contract says so.
FAQ
Fair questions
How long until we see results?
It depends on what's broken. Fixing a Google Business Profile — right category, right hours, photos, reviews answered — usually shows on the map within weeks. Ranking a website for competitive searches is slower, typically a matter of months, because Google needs time to trust the changes. We'll tell you which is which before you spend anything, and the monthly report shows movement either way.
Do we need a new website first?
Not necessarily. If your current site is fast, mobile-friendly and editable, we work with it. If it isn't, we'll say so plainly — and because we build and host websites too, that's one conversation with one person, not three vendors pointing at each other.
Is this the same as Google Ads?
No. Ads are the paid results at the top; the moment you stop paying, you disappear. SEO is about earning your spot in the unpaid results and the map, so the enquiries keep coming without a per-click bill. We'll give you a straight opinion on whether Ads make sense for your business, but our job is getting you found without renting the space.
Do we have to sign a 12-month contract?
No. SEO is ongoing work and takes a few months to show, so we'll be honest that it's not a two-week experiment — but you're never locked in. It's a fixed monthly amount, quoted up front, cancel any time. Everything we build — pages, content, your Google Business Profile — belongs to you and stays with you.
We're not near you — does that matter?
No. Local SEO is about where your customers are, not where we sit. Tidewire is remote-first and works with small businesses right across Australia; the research, the writing, the profile management and the reporting all happen the same way wherever you are.
Want to know how you show up right now?
The search check is free, the summary is plain English, and there's zero obligation to do anything with it.
Book a free 15-minute chator call 0439 649 099 · email hello@tidewire.com.au